Pam Ellis Designs: Sell Fast and Live Slow

Are you struggling to sell a property in today’s tough market? Wondering if you can command top dollar for the home you love? Scared you’ll be on the market for another 6 months? The truth is, your house gets a 30 second audition.

Once a buyer walks through your door, you have just 30 seconds to get to “I like it!
” That’s how fast people decide to linger or say, “Next house, please.” They’re faster (and more critical) than judges on American Idol.

Buying a home is not just a numbers game. People buy with their hearts as well as their heads. They imagine themselves living in your home—sleeping in your bedroom, cooking on your stove, hosting parties, and entertaining friends.

Once you buy your own home, will you really enjoy living there? Will it “work” for you?  Or will you cringe every time you see a wall? Wonder if you should toss that couch or hang on to the coffee table you inherited? We’ll do everything from choose wall colors, plan area rugs, hang your pictures and help you find furnishings for any budget.

Let us show you how to create an environment that reflects your taste and style…a place so “you” you will never want to leave.

How Your Kitchen Makeover Can Help Sell Your Home Fast

Can kitchen makeovers really add value to your home when you are ready to sell? A recent New York Times article says yes – and I agree.

Buyers in this market can be extremely selective, says the article. That’s been my experience as well. They don’t like surprises and they’re wary of what might be lurking under the exterior. A remodeled kitchen will often convert a buyer who is on the edge. The reason is that buyers want to move into a home and get settled – quickly. They don’t want to face the daunting ask of remodeling … except for the fun parts of painting and maybe getting a new carpet and window decor.

A few basics for your kitchen makeover:

1- Replace outdated appliances. A stainless steel refrigerator makes a big impression.
2- Countertops are critical. A cracked old linoleum countertop will have to compete against shiny granite. Choose a neutral granite, such as a warm grey. Green has become popular but it’s one of those colors some people really hate.
3 – Paint the cabinets if you don’t want to replace them. Choose a bright white or off-white. Buyers like bright kitchens.

A key principle of real estate staging: Many homes move quickly after we staged the kitchen, along with other rooms in the home. Even in this economy, home I’ve staged have sold as quickly as 45 days after staging. Because of taxes (and even greater outlays when you sell a condo) you easily recover the funds…not to mention your peace of mind.

Staging Your Dining Room To Sell Your Home

Most people don’t think of presenting the dining room as an important area to stage your home for a sale. This room is one where staging to sell will be completely different from staging to live. When you live in a home, you use the dining room a great deal. So it’s easy to get a look that’s too personal and too cluttered.

Here are just a few suggestions:

(1) Avoid a cluttered cabinet. Pack up the small objects in your display cases and cupboards. Leave just the larger, bolder objects. You can use attractive soup tureens, bowls, gravy boats and saucers on small plate stands.

(2) Set up the dining room table in the middle of the room with all the chairs around it. You can even add attractive, simple place settings.

(3) A big bowl of apples (real or fake) would add attention. For photos, use a large floral arrangement. Tulips work especially well in many dining rooms.

(4) Add a piece of art to the wall, but be wary of artwork that’s too showy or too individual.

7 Home Decorating Tips: How A Real Estate Staging Expert Adds Style *Fast*

No time or money for a full home renovation? Here are 10 quick decorating tips to add a little excitement and style to your home. We use these tips all the time for home staging.

1. Add a Throw Rug: Even if you already have a carpeted room, you can add a brightly colored or uniquely patterned rug for a different look. Use them to define an area. Place them on an angle to add interest to the room.

2. Put Valances on the Window: A window valance is simply a small decorative curtain. It’s much shorter and it’s only function is to look pretty on a bare window or a window with blinds.

3. Keep Your Home Organized: Okay, that doesn’t really sound like a decorating tip, but the more organized and uncluttered your home is, the better it will look and the more comfortable it will feel. Identify the cause of re-occurring messes then you can take steps to solve the problem. For example: Problem – accumulating mail on the kitchen counter. Solution: Don’t lay the mail down after checking the mailbox, immediately toss the unwanted mail in the recycling bin, bills go in their designated basket, and “to be read later” mail goes in another basket. This not only keeps the pile from forming but prevents wasting time handling it several times.

4. Replace dated ceiling fixtures
. It’s amazing what a difference lighting can make in a home. New light fixtures are inexpensive and go along way towards updating your look. Lamps too add a stylish touch and create pools of warm ambient light.

5. Add color: There are so many ways to add color to your home. Besides paint on the walls you can add color with throw pillows, framed posters, table runners, folding screens, try back lighting a screen for a beautiful decorative focal point in a corner. In the bathroom try hanging new towels in colors coordinating with a small piece of art and throw rugs.

6. Paint Your Cabinets: Not ready for new cabinets? Paint them and change the knobs for a style that coordinates with your new look.

7. Add candles, group vases or other objects on tables to create centerpieces for tables. Try combining decorative items like a vase of fresh flowers set in a plate with rocks or a container of sticks from the outside, with a grouping of different sized candles on a tray. Light them on special events or when you are entertaining. Burned candles don’t look very decorative, consider replacing them after use. I save my burned candles for summer patio parties or power outages.

Home Staging For A Colorful Kitchen That Draws Home Buyers Like Bees To Honey

color for home stagingWhen staging a home, we often think of the kitchen only in terms of appliances and cabinets. In fact, your kitchen can be a blaze of color that adds a vibrant tone to your whole home.

(1) Paint the walls. Most kitchens have relatively little wall space – so go wild with color! You won’t have to worry about overwhelming the room. Your new wall color will be the basis of making other choices for your kitchen.
Just be sure the color coordinates well with your cabinet color.

(2) Display a bright splashy hand painted plate on a plate stand. Don’t be afraid to group it with other objects, such as wine bottles, a small planted herb, or a small bowl of lemons.

(3) If you have an adjoining dining area or counter for eating, create a whole new color scheme for your kitchen with bold decorative table cloths or mats. Even a simple bright place mat or table runner under a bowl of apples adds flair and color.

(4) Consider adding a valance at the top of your kitchen window. A series of colorful cloth napkins can be folded over a rod, points down, to add an instant and affordable color splash.

(5) Use flowers add color next to the kitchen sink and window. Craft stores carry silk versions of flowers so real you absolutely can’t tell the difference. Choose your look: you can add elegance with orchids or fun and freshness with daisies and poppies.

(6) Choose colorful small appliances. Your toaster may come in a bright red that perks up the whole counter!  Just remember that kitchen counters easily look cluttered. When in doubt, less is more.

(7)   Choose dishes in colors and patterns that suit your style. If you have neutral colored plates, place colorful charger plates beneath them to add some excitement. If you have dishes with a busy pattern, consider alternating them with solid colored plates, bowls or napkins. Don’t be afraid to mix and match for a lively look.

When I work with clients, we create a look that makes prospective buyers give a “wow.” When they ask, “Can we keep the kitchen stuff?” you probably have a sale.

Home Staging an Interior Entry Way

Many of us don’t think about the interior entry way to our homes. We don’t pay attention as we pass through on the way to our living areas.

But to a buyer, this area is extremely important area as it creates the first impression of the interior of the home. As they say in show business,  the audience remembers the beginning and the end of the show.

To make the most of this moment, creating visual appeal in the entry way is critical. Here are a few suggestions:

Remove coat and hat rack that add unnecessary clutter.  Not everyone uses a rack and a bare space will be more effective.

If you have a bench in the entry way, add a few decorative pillows. Remove everything else from the bench.

Take away dog leashes. dog dishes, galoshes and other “in transit” items.

Install a high-quality, new-looking area rug. If you have nice glossy hardwood floor, you can skip the rug. Even though this area gets a lot of traffic, the idea is to suggest that it’s rarely used.

Consider adding a small plant. If you already have a plant make sure it looks clean and fresh. One trick for a ficus is to spray the leaves thoroughly with Pledge, Endust or another furniture polish.

Add a piece of art – something bold and warm to brighten the area.

You’ll need to be sure any windows or glass in the doorway gets washed thoroughly and polished.

The bottom line: This area needs to look warm and inviting, like a living space. Although you use it “in transit,” your buyers will be looking at each room as though they’re going to move in and stay forever. 

Home Staging Tips: When An Empty Room Will Sell Your House

As a stager I am often asked to stage only the master bedroom and leave the other bedrooms empty to save on costs. Alternatively, the Realtor asks me to “just  put something in there,” such as a plant, chair, and/or piece of artwork.  These extras are called “vignettes” in the staging world.

These Realtors don’t want to implement full staging but they are worried about showing an empty room. They think, “Something is better than nothing.”

Often, however, a house will actually show better with a fresh, clean empty room.  In some cases, these “extras” actually dstract from a beautiful and spacious home.

Of course vignetting can  help sell a home sometimes. For instance:

– Demonstrating the purpose of a room. A simple container of paint brushes on a stand with an easel and canvas will create an art studio..

– Creating a strong focal point. Vignettes can draw visitors to an area they might have missed.

Bottom line: Your use of vignettes must have a purpose.  You can’t just “put something…anything” in a room and create magic. Leave Gramma’s old trunk in the attic: it won’t sell the house.

Home Design Strategy: Your Desk Is A Personal Accessory

Recently a client “Deborah” asked my advice on choosing a desk for her home office. This question is not unusual for a Seattle home stager. Many Seattle homeowners are self-employed and many telecommute. For these folks, a home office can be the most important and most challenging room to design.

Desk:  Only Deborah knows how she uses her desk and what her office needs are.  You really have to weigh functionality against aesthetics. 

Because you make your living out of your home office, it seems to me that creating a really efficient and use-able area is so much more important for you than for most people.  If you are going to float your desk in the room so you sit behind it and look out your windows, then your desk ust be low enough to avoid blocking the view.  If you are planning on putting it up against a wall then you may get a lot of benefit from a hutch and from built-in shelves.  

Bottom Lline: Desks needs are pretty individual. Begin by analyzing what is working and what is not working in your present office. Then consider how you can either re-create what works or address those areas that aren’t working for your new office.

Home Staging From Floor To Ceiling

My  client was consulting me about Staging to Live, but my answer is nearly the same when I’m Staging to Sell.

“I really like this area rug,” she said. “it’s an expensive rug that someone gave away when they moved out of my building. It’s a nice grey and black that opens up my current living room.”

Unfortunately, my client’s new urban apartment had a totally different feel. She was using bright colors to create an airy feel.

“The rug would be a little departure from the warm tones in your condo and out your window,” I advised. “I can work with almost anything you really love but it’s something to think about.”  

One thinkg I keep in mind when deciding on carpet is whether I want a busy design or a simple carpet with a border and some color.  The busier designs draw your attention to the floor  where a simpler design sometimes coordinates with the whole room without screaming for attention. 

“It might look nice in your home office,” I told the client, “unless you want to slide around the room in your chair.”

My client decided she would give the area rug away. “In some homes – like my current one – it’s perfect,” she said. “I’ll have fun choosing something new. In a way, I’m glad you encouraged me to let it go. It’s too easy to hang on to things we don’t need any more.”

How Realtors Arrange to Pay For Home Staging

Ok, now for the big question. You’re saving money and you’re making money thanks to having staged listings. But who’s paying for all this staging?

Option 1: Consultations

Many savvy Realtors now include a professional staging consultation for their listing clients. They do this to set themselves apart from other agents and establish themselves as top-of-the-line, full service agents.

The expenses most likely are tax deductible; ask your accountant as this article is not intended as tax advice. In any case, your investment pays for itself as you reap additional profits. And you have total control: you hire and supervise the stager.

Option 2: Convince the client.

Another option is to explain the value of staging to your clients and provide them with contact information and marketing materials for the staging professional you recommend. In this case, the the seller pays the stager for a consultation.

Any hands-on staging services are usually paid for by the home seller since they are the ones who will realize the greatest direct gains from staging. This investment by the seller also helps ensure their commitment to the transformation process. They will cooperate with the stager’s suggestions and implement her recommendations.

Home Staging: Too much “stuff?” Ask the movers to help.

As a home stager in Seattle, I often find myself telling clients they need to thin out possessions that fill their homes. To show a home we usually need a lot less “stuff.”

Acommon response is…”What will I do with it?”

If you are planning on using a moving company after the sale anyway, Gentle Giant’s offer to pick up and temporarily store excess furniture and boxes until the sale then pick up the remaining furniture for the final move is an option that can radically simplify things for our overwhelmed sellers.  I have worked with Gentle Giant and find them very professional and easy to work with, and the most important thing is the customers I’ve referred them to have been very happy with the service they received.

They’re in several citiesl including Seattle. Other moving companies may offer similar services.

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